Services > Customer Connect > Engagement: Body by Milk Wake Up Call Campaign

Body by Milk Wake Up Call Campaign

Engagement: Body by Milk Wake Up Call Campaign
Organization: VerveLife / Body by Milk
Industry: Marketing & Advertising
Service: Customer Connect, Snoozester API

Needs

VerveLife, a Chicago-based marketing company, came to Snoozester while they were working with Body by Milk, to offer promotional wake up calls to interested consumers in U.S. market. They knew that they needed a partner who would be able to tailor a solution to their needs.


Solution

Snoozester to the rescue…

Vervelife partnered with Snoozester to power the 100,000 wake up call campaign. Snoozester then consulted with VerveLife’s Director of Client Services to gather requirements and to share Snoozester’s wake up call and telephone reminder industry expertise.

In response to VerveLife’s client’s needs, Snoozester crafted a custom solution built on top of Snoozester’s Customer Connect and Snoozester API technologies.

The mico-site for the campaign was successfully launched allowing visitors to schedule wake up call online and have their desired musician call their phone to wake them up. The system featured pre-recorded wake up calls from: Taylor Swift, Chris Cornell, Enrique Iglesias, Lifehouse, Plain White Tees and Smashing Pumpkins.


Results

Snoozester’s solution enabled VerveLife to provide their client with a comprehensive telephone-based marketing campaign. By utilizing Snoozester’s standards-based, hosted platform, VerveLife did not have to purchase any software or hardware infrastructure in order to schedule the wake up calls.



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