Services > Message Blast > Engagement: The Nation's Triathlon

Washington Sports and Event Management
The Nation's Triathlon

Engagement: Get Out to Vote - Election Day Reminder Calls
Organization: Washington Sports and Event Management (The Nation's Triathlon)
Industry: Sports & Fitness
Service: Message Blast

The Nation's Triathlon, the premier endurance event for elite athletes in the mid-Atlantic region, worked with Snoozester to create an entertaining and effective campaign for engaging racers. Through the use of Snoozester's Message Blast technology, the Nation's Tri was able to increase registration, participation and retention.

During the race registration period, the Nation's Tri sent SMS messages to reminder racers about the upcoming price increase and the registration deadline. Snoozester and the Nation's Tri then teamed up with Washington DC Mayor Adrian Fenty to record and deliver a special "Welcome to Washington" race reminder call that was sent out a few days before the race. On race-day morning, racers were treated to a complimentary wake up call.

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